NON IRON
The campaign story tells about the needs of Camicissima man, representing the Italian spirit in a different light. The beauty of doing nothing and Italian holidays gives way to the fast pace of an ever-faster life. A hectic everyday life, divided between work and personal life, where reconciling the many commitments becomes a race against time: like 007.
And it is from 007's Pilatus F-HDEY that our James Bond, wearing a NON IRON shirt, jumps with his parachute in an attempt to get to work on time. To separate him from the office there is still a motorbike ride through the windy woods of the suburbs, but even this will not prevent the protagonist from showing up for work on time and flawlessly, with a shirt that looks incredibly like it has just been ironed.
CREDITS:
Production: LOOK MI Executive
Producer: Gabriello Masiello
Director: John Murd
DOP: Arturo Brunetti
AC: Simone Felici
2AC: Fausto Bergami
Skydive OP: Simone Pietro Ghione Ghigo
MUA: Vania Cesarato
Service: Milano Studio Digital