The Love Pharmacy was created to celebrate Clara’s participation in the 75th edition of the Sanremo Festival. Inspired by her competing song Febbre and its central theme, it was an exclusive and immersive pop-up—a safe haven where every emotion had its place. A refuge where mental well-being, calm, and harmony intertwined, offering a welcoming space for those seeking to be heard.

During its opening, The Love Pharmacy offered visitors a range of experiences dedicated to inner well-being. Guests had access to consultations with psychologist Dr. Laura Servidio, founder of @psicoesserci, who provided empathetic support and guided self-reflection. Her cognitive-phenomenological approach helped individuals gain clarity on complex issues, such as recognizing toxic relationships—even amidst the whirlwind of Sanremo.

Interactive games encouraged self-discovery, offering a playful yet profound way to engage in personal growth.

A special collaboration with MySecretCase introduced a podcast on sexual well-being, exploring themes of intimacy and self-care. A unique vending machine by Deliveroo featured two exclusive kits: Febbre d'Amore, with candles, chocolates, and aphrodisiac teas, and Febbre Musicale, including coffee chocolates, eye patches, and essentials for late-night TV marathons.

Derby Blue also supported the initiative, treating visitors to its most unconventional fruit juices, making the experience even more enjoyable and unique.

Many renowned artists and talents, including Beatrice Valli, Serena Brancale, Lucio Corsi, Marcella Bella, Lil Jolie, Vale LP, Willie Peyote, and more, visited The Love Pharmacy, leaving heartfelt messages and memories that enriched this special space.

The Love Pharmacy was a journey of care, listening, and reflection—a peaceful retreat amidst the chaos.