editions
LUISAVIAROMA x UNICEF @Capri 2021
LUISAVIAROMA x UNICEF @St Barths 2021
LUISAVIAROMA x UNICEF @Capri 2022
LUISAVIAROMA x UNICEF @St Barths 2022
LuisaViaRoma celebrated its partnership with Unicef Italia with a Gala in the splendid setting of Capri. The charity event, which will be held today at the Certosa di San Giacomo, raises funds to support needy children from all over the world. Among the guests will be many international stars, including Katy Perry, John Legend, Vanessa Hudgens, and Heidi Klum.
LUISAVIAROMA x UNICEF @Capri 2021
We were responsible for raising awareness of the partnership between Gin Mare & LuisaViaRoma stressing the importance of brand positioning through a strong presence during the event. We also brought the famous Italian artist Madame who had the amazing opportunity to open a live show by Katy Perry. And we had Sangiovanni as our guest, too.
The first winter edition, the event was held in St. Barth's iconic Eden Rock. The unforgettable evening was enlivened by a cocktail, a gala dinner, and a live auction, during which luxury objects, works of art, and exclusive experiences were sold.
Celebrities, philanthropists, and international guests attended the evening, helping to raise more than €4 million to support UNICEF's efforts to provide care and protection for the most vulnerable children around the world.
LUISAVIAROMA x UNICEF @St Barths 2021
Throughout this memorable evening, guests were entertained by special performances by award-winning artist Dua Lipa and a live auction conducted by Michael Macaulay of Sotheby's. LOOK MI boosted the partnership between Luxottica – Ray-Ban Stories Sunglasses & LuisaViaRoma, stressing the focus onto the brand positioning during the event.
Guests were extremely curious and happy to receive the glasses as a gift on their arrival on the island. Our support as an agency took into account many aspects, from the content production to the physical interaction with clients.
LuisaViaRoma and UNICEF proudly announced the return of the celebrated LuisaViaRoma for Unicef summer gala held at the Certosa di San Giacomo in Capri. On the occasion of the event, the American singer Jennifer Lopez performed an exclusive concert under the stars to help raise funds in support of UNICEF projects around the world.
LUISAVIAROMA x UNICEF @Capri 2022
LOOK MI boosted the partnership between Moët Hennessy (Belvedere Vodka & Volcan Tequila), MalfyGin, Fenty Beauty, TikTok & LuisaViaRoma, stressing the focus onto the brand positioning during the event.
Giulia De Lellis, FENTY
Michelle Salas, FENTY
Marco Fantini, BELVEDERE
Malfy Gin
In its second winter edition, the event was held in St. Barth's iconic Eden Rock. The unforgettable evening was enlivened by a cocktail, a gala dinner and a live auction, during which luxury objects, works of art and exclusive experiences were sold.
Celebrities, philanthropists and international guests attended the evening, helping to raise founds to support UNICEF's efforts to provide care and protection for the most vulnerable children around the world.
LUISAVIAROMA x UNICEF @St Barths 2022
Throughout this memorable evening, guests were entertained by special performances by Lenny Kravitz, Drake & Bob Sinclair and a live auction conducted by Simon De Pury. LOOK MI boosted the partnership between Charlotte Tilbury & LuisaViaRoma, stressing the focus onto the brand positioning during the event.
