For the launch of the Limited Edition Gamma of the Vigorsol brand, we selected an artist capable of embodying the message key that the brand wanted to communicate: trust in show your identity without fear. For this reason, we chose and involved Mahmood, the newly winning artist of the 69th edition of Sanremo, known for its strong personality and authenticity.

For this campaign, we developed digital content and commercials on YouTube, focusing on the message of empowerment and authenticity that characterizes both Mahmood and the Vigorsol brand.

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