MAJOTECH
The first challenge encountered in creating the Majotech project was to gather the different facets of a company of its caliber under a single graphic direction.
BRANDING
The decision to maintain a simple cut, a linear font, and basic colors was chosen to build a frame capable of matching well with all the colors, patterns, and fabrics that the brand should have joined.
WEBSITE AND DIGITAL SHOWROOM
In the creation of the website, the brand's need to reconsider a well-defined space dedicated to consulting the online catalog immediately emerged. Thus the Digital Textile Showroom project took shape.
An online space where, by accessing from a reserved area, it is possible to consult the entire product catalog, and easily read or listen to the technical characteristics using the appropriate form and order your own fabric samples.
DIGITAL STRATEGY AND LAUNCH
In creating a suitable Digital Strategy, our team had to delve into the history of the fabrics produced by the company. In this initial study phase, a strong link between technology and natural elements emerged, a combination that outlined all the social communication linked to the brand and laid the foundations for the conception of the concept for the launch video of the ss22 collection.
CREATION OF THE VIDEO AND PHOTO CONTENTS
Once the Digital Strategy was outlined, the photographic and video contents created for the client were designed to reflect the duality of the elements mentioned above: technology, represented by the darker and more industrial spaces of the company, and nature, instead recalling the animal and vegetables told by Majotech yarns.
NEWSLETTER
With the development of communication and the site, the Newsletter package was added to communicate company news effectively and quickly to customers.
In addition to being a privileged channel of communication and exchange of information with your customers, this tool allows you to collect the data of those who come into contact with Majotech and thus start a conversation aimed at establishing growing loyalty.
EXTRA: COVID-19 COMMUNICATION
To communicate the timely conversion of part of the Majotech production lines, during the Covid-19 pandemic phase that has affected our country, we have developed a special section of the site to consult the technical qualities of Procare, and possibly order it. The communication involved various means and channels, including the drafting of a press release to expand the user base.